Your Unique Position
These data publsihers are all competing using the same publicly available data. They rehash and remix the same stories from the same public data sets. However, your company is unique. Your propitiatory data tells a particular story and how they interact and feel about your product and industry.
Journalists and bloggers are always on the hunt for quality, authoritative and unique content that drives traffic. Unique data content, based on internal research checks off all of these boxes. And makes your brand the perfect subject to write about (and link to).
Boost SEO, Reduce Bounce Rate and Increase Time on Page
Once on the site, we create engaging content tailor made to your story goals and budget. For example, interactive charts allow users to take a deep dive into the data. This means that active users can spend 2-5x more time on a page than they normally would, giving an important boost to your SEO.
The Data Lab
We are constantly doing experiments to find the content and strategies that drive the most success. We publish some of our findings for everyone to see.
Based on our research, we have compiled a suite of services to give your data content the best chance of success
Static, interactive or video based content to best tell your company's story
Social media, individual blog posts, and full featured data blogs
Tailor made digital strategies to help your data content go viral and earn the most back-links
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